Skip to content
Krishna Peri
Back to writing

Independent concept · Product Design, UX Research, 0-to-1

Sway

A group decision, in six swipes

Design thinking for a web app that turns the endless "so where do you want to eat?" spiral into a fast, login-free group vote: six restaurant cards, one swipe each, and a single pick.

An original, independent product concept. This was not a client engagement.

Swipes to a group decision
6
Personas mapped
5
Weeks across five phases
14

The deck

14 slides
Cover: Sway, a group decision in six swipes. A UX design thinking deck.
01Cover: Sway, a group decision in six swipes. A UX design thinking deck.
What is Sway. The current flow: set the scene, deal the deck, share to vote, tally & go.
02What is Sway. The current flow: set the scene, deal the deck, share to vote, tally & go.
The vision in two sentences: the challenge statement and the Sway pitch.
03The vision in two sentences: the challenge statement and the Sway pitch.
From input to acceleration: the full process, from team setup to funding and product acceleration.
04From input to acceleration: the full process, from team setup to funding and product acceleration.
Fourteen weeks, five phases: the project timeline from input & setup to output.
05Fourteen weeks, five phases: the project timeline from input & setup to output.
Who and what we need: the five-person core team and supporting resources.
06Who and what we need: the five-person core team and supporting resources.
Five people who need Sway: the couple, the indecisive foodie, the group host, the busy parent, and the traveler.
07Five people who need Sway: the couple, the indecisive foodie, the group host, the busy parent, and the traveler.
Persona deep dive: Alex & Sam, the priority persona. A couple two years in, stuck in the "you pick" loop.
08Persona deep dive: Alex & Sam, the priority persona. A couple two years in, stuck in the "you pick" loop.
Persona deep dive: Maya & Jordan, the indecisive foodie and the group host.
09Persona deep dive: Maya & Jordan, the indecisive foodie and the group host.
Persona deep dive: Priya & Tomás, the busy parent and the traveler.
10Persona deep dive: Priya & Tomás, the busy parent and the traveler.
Where Sway wins: competitor analysis across enablers, home-grown tools, and full-site platforms.
11Where Sway wins: competitor analysis across enablers, home-grown tools, and full-site platforms.
What ships in v2: twelve targeted upgrades across flow & modes, filters & inputs, and decide & act.
12What ships in v2: twelve targeted upgrades across flow & modes, filters & inputs, and decide & act.
How Sway grows up: four phases from MVP to platform, scaling from under 5K to 1M+ sessions a month.
13How Sway grows up: four phases from MVP to platform, scaling from under 5K to 1M+ sessions a month.
What happens next. The ask: lock the persona set, approve the plan, prioritize fixes, meet at week four.
14What happens next. The ask: lock the persona set, approve the plan, prioritize fixes, meet at week four.

Open to senior and staff roles

Seen work you'd want on your team?

Book a 30-minute intro call, or email me. I reply within a day.

Book a 30-min introEmail me
LinkedInDownload resume