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Krishna Peri

Dallas, TX · Open to senior and staff roles

I make complex enterprise software make sense.

I’m a lead UX researcher and product designer with 8 years on enterprise platforms at Fidelity, Vontier, Ford, and Amtrak. I run the research, design the flows, and stay with engineering until they ship.

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Users reached
200K+
Revenue influenced
$37M
Design system components
80+
Research interviews
300+

Teams I've shipped with

Fidelity InvestmentsFord Motor CompanyAmtrakVontier
RexelFlorida Power & LightGilbarco Veeder-Root

About me

I'm based in Dallas and have worked on enterprise products in financial services, automotive, IoT, and transportation. The work runs from heuristic audits and Lean UX research sprints to high-fidelity prototypes and behavioral analytics, and I usually own both the research plan and the Figma file.

  • UX Research
  • Interaction Design
  • Design Strategy
  • Lean UX
  • Design Systems
  • Prototyping
  • Usability Testing
  • Figma

  • Lead UX Researcher

    Fidelity Investments

    2023–25

  • Senior UX Researcher

    Vontier

    2022–23

  • UI/UX Designer

    Ford Motor Company

    2021–22

  • UX Designer

    Amtrak Technologies

    2019–21

Krishna Peri

Featured case study

Juxta: Frictionless Convenience Retail

Reimagining the convenience store as a $3.2BN micro-retail opportunity, validated with 34+ retailers across North America, Europe, and the UAE.

$3.2BN
TAM identified
34+
Retailers interviewed
Read the case study

Selected work

More projects

Fidelity Investments · Fintech

Stratum: API Producer and Consumer Dashboard

Redesigning Fidelity’s internal DevOps platform for API creation, onboarding, and governance, cutting time-to-find documentation by 42% and lifting FDS compliance from ~45% to 95%.

  • 45%→95% FDS compliance
  • 42% faster time-to-find
  • 200K+ users
Read the case study

Ford Motor Company · Automobile

Ford Pro: Upfitting Vehicle Configuration

Designing Ford Pro’s one-stop build-and-price experience for dealerships, upfitters, and fleet customers, who were searching for vehicle upfits across scattered sources with no central system.

  • 20% fewer support tickets
  • 6 pilot markets
  • 3-week faster feedback cycles
Read the case study

Gilbarco Veeder-Root · Oil & Gas

EU Connected Dispenser

Designing a remote dispenser monitoring suite for European forecourts, validated with 57 stakeholder interviews and a prototype that scored 8.8/10 on willingness to pay.

  • 57 stakeholder interviews
  • 33 hrs of interviews
  • 8.8/10 willingness to pay
Read the case study
All projects

What colleagues say

Directors, peers, and designers I've worked with at Fidelity and Vontier.

Krishna is not only a capable designer but has the mindset of a platform builder. He understands how design choices affect operational scalability, governance, and adoption across distributed enterprise teams.
Aneesha Vallabhaneni · Director of Cloud Engineering, Fidelity Investments
Krishna demonstrated strong systems thinking, an understanding of platform architecture, and a practical approach to design that supported real-world implementation.
Jim Jacoby · Director of Strategy, Developer Enablement, Fidelity Investments
Krishna is an extremely talented colleague who can tackle any UX problem with ease. He has always gone the extra mile to help build a UX community where designers share experiences, critique designs, and exchange UX/UI best practices.
Mallika Bhadriraju · Product Designer, Formerly Vontier

Hiring for a senior or staff design role?

I'm interviewing now. A 30-minute intro call is the fastest way to reach me, and I reply within a day.

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What I'm looking for

Role
Senior Product Designer or Lead UX Researcher
Company stage
Series B through public
Industries
Fintech, AI/ML tooling, enterprise SaaS, developer platforms
Location
Dallas, remote, or open to relocation