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Krishna Peri

Dallas, TX · Open to senior & staff roles

I make complex enterprise software make sense.

I lead research and design for enterprise platforms at Fidelity, Ford, and Vontier: shipping products for 200K+ users, influencing $37M in revenue, and building the systems that get teams from ambiguity to launch.

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Users reached
200K+
Revenue influenced
$37M
Design system components
80+
Research interviews
300+

Teams I've shipped with

Fidelity InvestmentsFord Motor CompanyAmtrakVontier
RexelFlorida Power & LightGilbarco Veeder-Root

About me

I'm a lead UX researcher and product designer in Dallas. For 8 years I've designed enterprise products across financial services, automotive, and IoT, from heuristic audits and Lean UX research sprints to high-fidelity prototypes and behavioral analytics. Equally at home shaping product vision in a workshop and pushing pixels in Figma.

  • UX Research
  • Interaction Design
  • Design Strategy
  • Lean UX
  • Design Systems
  • Prototyping
  • Usability Testing
  • Figma

  • Lead UX Researcher

    Fidelity Investments

    2023 - Now

  • Senior UX Researcher

    Vontier

    2022 - 23

  • UI/UX Designer

    Ford Motor Company

    2021 - 22

  • UX Designer

    Amtrak Technologies

    2019 - 21

Krishna Peri

Featured case study

Juxta: Frictionless Convenience Retail

Reimagining the convenience store as a $3.2BN micro-retail opportunity, validated with 34+ retailers across North America, Europe, and the UAE.

$3.2BN
TAM identified
34+
Retailers interviewed, NA + EU
Read the case study

Selected work

More projects

Fidelity Investments · Fintech

Stratum: API Producer and Consumer Dashboard

Redesigning Fidelity’s internal DevOps platform for API creation, onboarding, and governance, cutting time-to-find documentation by 42% and lifting FDS compliance from ~45% to 95%.

  • 45%→95% FDS compliance
  • 42% faster time-to-find
  • 200K+ users
Read the case study

Ford Motor Company · Automobile

Ford Pro: Upfitting Vehicle Configuration

Designing Ford Pro’s one-stop build-and-price experience for dealerships, upfitters, and fleet customers, replacing a fragmented, no-centralized-system search for vehicle upfits.

  • 20% fewer support tickets
  • 6 pilot markets
  • 3-week faster feedback cycles
Read the case study

Gilbarco Veeder-Root · Oil & Gas

EU Connected Dispenser

Designing a remote dispenser monitoring suite for European forecourts, validated with 57 stakeholder interviews and a prototype that scored 8.8/10 on willingness to pay.

  • 57 stakeholder interviews
  • 33 hrs of interviews
  • 8.8/10 willingness to pay
Read the case study
All projects

What others have to say

From the leaders, peers, and designers I've shipped with.

Krishna is not only a capable designer but has the mindset of a platform builder. He understands how design choices affect operational scalability, governance, and adoption across distributed enterprise teams.
Aneesha Vallabhaneni · Director of Cloud Engineering, Fidelity Investments
Krishna demonstrated strong systems thinking, an understanding of platform architecture, and a practical approach to design that supported real-world implementation.
Jim Jacoby · Director of Strategy, Developer Enablement, Fidelity Investments
Krishna is an extremely talented colleague who can tackle any UX problem with ease. He has always gone the extra mile to help build a UX community where designers share experiences, critique designs, and exchange UX/UI best practices.
Mallika Bhadriraju · Product Designer, Formerly Vontier

Hiring for a senior, staff, or principal design role?

I'm currently interviewing. The best way to reach me is a 30-minute intro call; I reply within a day.

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What I'm looking for

Role
Senior Product Designer / Lead UX Researcher
Company stage
Series B through public
Industries
Fintech, AI/ML tooling, enterprise SaaS, developer platforms
Location
Dallas, remote, or open to relocation